UFC 251 brings in 1.3m PPV buys, sixth most in company history

UFC 251 is sixth highest-selling pay-per-view card in promotion’s history with huge 1.3m buys for maiden lockdown Fight Island event

  • Kamaru Usman defeated Jorge Masvidal in main event of UFC 251 on Sunday 
  • There were two other title fights and stacked card of action in Abu Dhabi 
  • Numbers were strong for UFC and their total number of buys was 1.3million
  • Return justifies UFC’s investment in setting up Fight Island contingency plan 

The UFC’s maiden Fight Island event during lockdown brought in a huge 1.3million pay-per-view buys overall. 

Kamaru Usman’s highly-anticipated last-minute defence against Jorge Masvidal headlined a card with two other title fights and a host of other high quality match-ups. 

And the UFC’s massive investment in setting up the logistics for four events on Fight Island in July have paid dividends. 

Kamaru Usman defeated Jorge Masvidal to retain his welterweight title at UFC 251

The pay-per-view numbers are extremely encouraging with 1.3million overall buys

It has immediately shot to No 6 on the all time list, tied with Conor McGregor vs Eddie Alvarez back in 2016, according to Sports Business Journal. 

UFC 251 reportedly secured 900,000 pay-per-view buys in the United States and totalled 1.3million when including international sales. 

Kamaru Usman defeated Masvidal, who had taken the fight on six days notice and rescued the main event. 

After the numbers were revealed, Masvidal took to Twitter and wrote: ‘The overwhelming amount of support I have received before, during, and after this journey has been humbling.’

‘Still got a lot of goals to meet. All of you that tuned in to see me win, thank you. Those that tuned in to see me lose, thank you.’

The numbers are confirmation that ‘Gamebred’ is one of the most popular fighters in the sport and no doubt UFC president Dana White will be delighted that the expense of hosting on Fight Island has paid off. 

Alexander Volkanovski defended his featherweight title against Max Holloway in a controversial decision win, while Petr Yan claimed the bantamweight crown with a fifth-round stoppage of Jose Aldo.  

The event’s success is a huge boost financially for the UFC as they have been suffering without the ability to host regular shows with fans during the coronavirus crisis.  

Usman and Masvidal topped a stacked card and fans tuned in in their droves to watch from afar

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