Lewis Hamilton will dive into the world of all-electric racing by launching his own team in the new Extreme E racing series.
The six-time Formula One world champion, an outspoken campaigner for the environment and sustainability, will take his first steps into motorsport team ownership to help raise the awareness of climate change.
The first race is scheduled for early 2021 and Hamilton's team will be called X44 – named after his car number at F1 constructor Mercedes.
The British superstar, who will not be driving or involved in day-to-day operations, is the biggest name to link up with the series.
"Extreme E is an exciting new sustainability initiative, and this is a great opportunity to be involved from the outset as a team founder," Hamilton said in a statement.
"Of course, my ambitions and commitments with Mercedes in Formula One mean that I won't be operationally involved in X44, but I'm excited to play a different role in this new series, one that brings my vision for a more sustainable and equal world to life."
Hamilton, a vegan, said last year he was trying to reduce his carbon footprint, opting to sell his private jet and banning single-use plastic from home and office among other measures.
Extreme E races, held without spectators but to be broadcast live on TV and social media, will be held in some of the most remote and harsh environments including the Brazilian rain forest, Greenland, Saudi Arabian deserts and mountains of Nepal.
The locations are either already damaged or severely under threat from a range of issues such as rising sea levels or deforestation.
Teams will race identical SUVs with each one having a male and female driver.
The series will also use a former mail ship as a floating paddock and transporter between locations and for oceanographic research.
"Like us, Lewis is hugely passionate about motorsport, but also shares our belief that we can use sport to highlight subjects which are vital to the world, such as climate change and equality," said series founder Alejandro Agag.
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