Jurgen Klopp has insisted Liverpool won't be pressured into spending big this summer by their rivals' exploits in the transfer market.
Klopp has previously said the Reds "cannot spend millions and millions" this summer, with club finances having been hit by the coronavirus pandemic.
That has sparked fears among some supporters that the club could fall behind some of their rivals, having only just ended their 30-year title wait following a season of utter dominance in the Premier League.
Chelsea have already splashed out a combined £89million on striker Timo Werner from RB Leipzig and winger Hakim Ziyech from Ajax – with boss Frank Lampard tipped to target further additions to his squad including Bayer Leverkusen midfielder Kai Havertz and Leicester left-back Ben Chilwell.
Manchester City need a top-class centre-back and have been linked with moves for Napoli defender Kalidou Koulibaly and Inter Milan man Milan Skriniar.
And Manchester United have also been tipped to make big moves in the transfer market, with Ole Gunnar Solskjaer's men favourites to land £100m-rated Jadon Sancho from Borussia Dortmund.
It has been reported that United won't pay more than £50m for Sancho in the current economic climate, but the club have also been heavily tipped to sign Aston Villa midfielder Jack Grealish, and have been linked to the same centre-half targets as neighbours City.
But Klopp insists Liverpool will stick to their guns and be prudent in the coming transfer window.
"This is a difficult year for all football clubs in the world and I don’t think it’s a time where we talk about transfers like the rest around us did not happen," said the manager in quotes reported by The Athletic .
"It’s just not possible, at least not for us.
"We cannot do it like this, other clubs maybe can, but this club is run in a specific way. This is our way, here we are. Is it the best way? I don’t know, but it’s ours and we will probably stick to that."
Liverpool, of course, were widely tipped to land Werner before the pandemic, but pulled back, leaving the way clear for Chelsea.
But it's not as if the Reds haven't been the subject of transfer speculation themselves.
There were reports over the weekend that Liverpool had agreed a £31m deal to sign midfielder Thiago Alcantara from Bayern Munich, while the Reds have also been linked with the race for Havertz – and there has even been talk of an unlikely return to Anfield for Philippe Coutinho.
Of those prospects, Thiago seems the most likely, with the 29-year-old costing less than most of this summer's seemingly hot transfer properties, and also providing the kind of creativity that could benefit Liverpool's midfield.
With the Reds having won both the Premier League and the Champions League a little over a year apart – plus the UEFA Super Cup and Club World Cup in between – it has been suggested that owners FSG are content to put the brakes on the spending for a season, having splashed out world-record transfer fees in the past couple of years on goalkeeper Alisson and defender Virgil van Dijk.
The squad is also being complemented by a clutch of promising youngsters rising through the ranks.
Liverpool midfielder Harvey Elliott signed his first professional deal this week after turning 17, while midfielder Curtis Jones and right-back Neco Williams have also impressed, and the Reds have the likes of striker Rhian Brewster at their disposal as well.
Of course, the Reds were also boosted recently by the news that the Africa Cup of Nations will not take place until January 2022 – meaning Klopp won't lose star forwards Sadio Mane or Mohamed Salah in the middle of next season.
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