Frank Lampard believes Chelsea's eagerness and determination to sign Timo Werner was a decisive factor in sealing the German's services.
Manchester City and especially Liverpool were linked with the former RB Leipzig man who scored 34 times last term.
But the Blues were able to win the race for the 24-year-old and Lampard has cited the personal touches as a huge point of difference.
The club legend was keen to make Werner aware of how much they wanted him while director Petr Cech also followed suit.
"You understand that when there is competition from the likes of Liverpool and Manchester City that you need to state your best case to the player," said the Chelsea boss.
"Having been that player at one point, I tried to sell the club to the best of my ability when I spoke to players. Petr in his role does the same.
"With a player like Timo, we were very keen to bring him in. He needs to feel that from us. I loved everything that he said to me in those conversations, the same with all the players.
"That manager-player conversation is really important because our relationship needs to be good. All you can do is your best as a club.
"I think we can be happy that we have brought in players of their level. That is just how we tried to work. Now it is stage two, get them settled and playing to the best of their ability."
Werner is one of several big name summer signings to arrive at Stamford Bridge.
Hakim Ziyech, Kai Havertz, Ben Chilwell and Thiago Silva have all been added to Lampard's squad.
It leaves the Blues boss with a host of options to choose from in attack as he looks to improve on last year's fourth place finish.
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