Sky Sports achieved their best ever day of viewing on Sunday, no doubt helped by Manchester United and Liverpool both being thrashed.
On a bumper day of sport, which included NFL, boxing, and T20 Finals Day, United were humiliated by Tottenham while Aston Villa put seven past Premier League champions Liverpool.
There was also Scottish Premiership action live on Sky while Arsenal got the better of Sheffield United.
And the broadcaster have announced that a total of over 14 million people tuned into Sky Sports on Sunday.
Viewership peaked as Anthony Martial was sent off for United in defeat to Tottenham, with 3.3m people tuning in at that stage – a 25 per cent share of total TV viewing at the time.
An average audience was 933,000 across all channels with each viewer on average watching more than 95 minutes of programming throughout the day.
“These viewing numbers show the importance of sport to our viewers,” said Sky Sports Managing Director Rob Webster.
“At a time when the UK is spending more time at home, I'm delighted that our teams are able to showcase a choice of world-class sporting content from around the world.”
Ed Woodward and Joel Glazer had row over Man Utd's transfer pursuit of Jadon Sancho
Sky Sports were also helped by the imminent closing of the transfer window, which finally slam shut on Monday night.
In addition to TV viewing, Sky Sports' digital platforms had more than 6.5m users with more than 1.3m watching video highlights and analysis online.
Though Red Devils boss Ole Gunnar Solskjaer perhaps wished fans weren’t watching, admitting: “It's nowhere near good enough.
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“And when you have a defeat like this, which has happened at the club before, you've just got to look yourself in the mirror.
“It's nowhere near good enough. I hold my hand up. It's my decision to pick the team I did and we, us as a squad, that's not good enough for Man United.”
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